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Affordable web marketing near me is a rather tongue-in-cheek title, yet instructive on how the search engines have evolved to embrace the search habits and device preferences of millions of people. Read on to learn how local search affects virtually every business, starting with the ubiquity of "near me" searches.
What is a Near Me Search?
Everyone searches "near me"
In 2021, we can see that the number of "near me" searches has skyrocketed since 2015. If I'm looking for local information like things to do or a destination like thai restaurant or a service like web marketing, I now expect Google and its distant search engine competitors to understand where I am and what I'm looking for simply by appending "near me" to my search, particularly on a mobile device or via a voice search with Siri or Alexa.
So when I title this post Affordable Web Marketing Near Me, my expectation is that in our primary area of service, which includes Ventura County and Santa Barbara County (and now Sonoma County), this page and other pages on this site we've optimized will show up in search results for this search and similar ones, like web marketing in santa barbara, internet marketing nearby and seo ventura.
Check out the following Google Trends to see how "near me" has exploded in popularity the last three years. Note: if you're on a mobile phone, this Google Trends chart may format better in landscape mode.
And a "near me" update
Update: This post launched in March 2018 and has been live for over three years. In 2021, we've retained high rankings in multiple Google searches for "affordable web marketing near me" beyond the immediate vicinity of our primary service coverage. Viewed from Sonoma County, north of San Francisco, Tribal Core appears first in this search after the Local Pack results (which are in fact geographically relevant, as they should be).
This is where Local SEO comes in
Two caveats to this are:
1) Google's search results can have quite a bit of flux, particularly for new content. New content can rank well initially, perhaps in part due to freshness, and then tail off as the algorithm smooths out.
2) Google might be weighting results towards Tribal Core because I've viewed tribalcore.com in the past. However, I tried this in a clean browser with no cookies and did get the same result, and also had a couple friends test from their location with the same result.
Now, it remains to be seen if, in fact, there is traffic to be had for this phrase, or if I'm more likely to tap into search volume were I to better rank for the broader phrases "web marketing near me" and "affordable web marketing".
With some takeaways in hand, let's move on to how Local SEO plays into competing in local search.
Local SEO is the process of optimizing and normalizing your business listings across the web, building reviews from your best customers and clients and making sure your Google My Business listing is up to snuff.
Why is Local SEO important? Because you want not just your website, but all of these online business listings (aka Citations), to provide consistent, high-quality information about your business to search engines and end users alike.
When Google sees that you are a well-established business serving local customers, with good reviews and consistent data, including NAP (name / address / phone), guess what? You start appearing in "near me" searches. Look at how we rank for a search on marketing near me in Ojai, CA. With over 30,000 people in Ojai Valley searching "near me" for any number of products and services, holding the #1 spot is valuable real estate for those businesses offering those products and services.
Powerful brands thrive in local search
Let's look at a practical application of local search (and how the notion of "local" is a fluid concept). You're on a long road trip, fading fast. You need caffeine. What's the most likely keyword phrase you'll search for? coffee near me? Not even close - you're more than twice as likely to search for starbucks near me.
You might be loyal to the brand. Or you might be looking for a consistent cappuccino. Or a clean bathroom. Or maybe a drive-thru lane. Or you know that gas station coffee is an abomination. Whatever the reason, you're much more likely to look for a local Starbucks than simply looking for coffee.
If you're reading this article, it's pretty unlikely your brand is as strong as the Starbucks brand. Which means that you'll need a bit more effort to compete in search results for whomever and wherever your audience is. Local SEO and a robust content strategy will help you compete for this internet traffic, even at modest budgets.
What is affordable web marketing ?
Since 2002, we've been fortunate to work with some really fantastic organizations, such as the United Nations Environment Programme, the County of Ventura and the University of Redlands. Add in a wide spectrum of organic and natural food brands, electronics manufacturers and travel companies, and our services have naturally gravitated to those businesses with larger budgets.
However, there is a strong demand from prospects and partners alike for an entry-level web marketing service that any small business can afford.
We've listened! For companies that are just getting their feet wet or otherwise have the most modest of budgets, we are proud to offer affordable web marketing services.
SEO and Site Optimization
For our entry level clients, our Optimization work centers on Local SEO, helping create the visibility your business needs to reach a local audience. We augment this with our New Post SEO service, integrating into your workflow to optimize your blog posts before they are published. Finally, we provide monthly audits, highlighting the most important and easiest-to-fix issues with your website. When you're ready, our bigger marketing plans offer full-site and ecommerce SEO.
Content Strategy and Deployment
Creating great Content for your website is one of the best things you can do for long-term success on the web. For all of our clients, we start with awesome keyword research which includes competitor analysis, and follow up monthly with a Content Strategy document. We also offer a Topic Research service, providing an exhaustive report that can guide the content creation process for long-form articles and posts. We can even procure high-quality "shovel ready" content for you!
The keyword research we do for you breaks down hundreds of relevant keyword phrases into the Campaign and Ad Group structure found in Google Ads (formerly AdWords). We also help you implement Conversion Tracking, so you know where your leads and customers are coming from. The result is that you have good data at your fingertips, allowing you to make smart decisions with your finite resources. All of our clients benefit from our digital Advertising services. When you're ready to spend a minimum of $50-$100 a day in advertising, contact us for expert handling - we'll take care of everything.
Your success is our success
Providing an affordable web marketing plan that delivers value and results to clients that have entrusted us with their online marketing needs is what drives us every day of the week. Get in touch today to learn more about what we do and how your business can benefit.
A little bit about us
Tribal Core is a seasoned web marketing agency in Ventura County, California. We focus our core web services on search engine optimization, digital advertising including Google Ads, and content strategy.
If this is what you're here for, check out our web marketing plans.
We're happy to answer any questions you might have - get in touch! When you're ready to engage, we'll roll up our sleeves and get to work!
This article is really helpful, thank you – the distinction on the strength of brands is useful. I am working with some small local businesses, helping them out with marketing. In some cases, “near me” is targeted at residents, in some cases targeted towards workers during business hours and in some cases targeted at people in the cars. “near me” takes on a different meaning for each of them. Local SEO has been helpful in general, so that our clients can be seen.
Hi James – thanks for writing in. Glad it was helpful. “marketing near me” and related search terms are so common across every industry, like “plumber near me” etc. Having a strong brand can make a difference – not just in the eyes of Google but also the perception of the person searching for a reliable and qualified provider to help them out. So brand building makes good sense for the long-term strength and viability of the business.