How Bad Data Compounds in Local SEO

Local SEO bad data - not where the location is supposed to be

Google is always looking for various “signals” about a business, including a website, a Google Business Profile, a Facebook Page and any other number of business listings (or Citations). Controlling the data that Google uses in search results requires active Local SEO Management.

Why Local SEO Is So Important for Mortgage Brokers

Family of four dreaming of buying their first home with a local mortgage broker

The work that gets done to heighten a broker’s visibility in the search engines is known as Local SEO (Search Engine Optimization).  It is largely the process of ensuring the “web footprint” of the business is fresh, consistent and accurate.

It’s Time For Google Analytics GA4 Migration

Google Analytics GA4 Migration showing birds migrating

A website that has been running Universal Analytics will not collect data at all beginning July 1, 2023, such that any report or view will have a total drop-off on that date. That seems aways away, yes?   Well yes and no. Learn more about our migration plan to GA4 to ensure continuity of data.

5 Ways a New Site Draws the Short Straw on Web Marketing

Businesswoman looking out the window visioning her new website and online marketing options

Let’s say that a web designer is working with a client to launch a new site for a new company. And everything is going great. At some point, the question comes up: what about online marketing? There is a remarkable amount of pain in the ecosystem that makes this a surprisingly difficult question and conversation.

How To Earn #1 Rankings in Search: DIY vs Agency (Webinar)

How to Earn #1 Rankings in Organic Search (DIY vs Agency model) - webinar slide

In this webinar, we’ll show you the end-to-end process of ranking content in Google search, focusing on how Topic Research helps us create content that is more likely to rank for your target keywords. We’re going to talk about 1) what content to create, 2) how to create it and 3) how to rank it.

Why We Are Suspending Facebook Ad Management

social media depression

As a marketing agency, we’ve used Facebook and Instagram Ads to help our clients sell products, generate leads and put butts in seats.   We’ve worked with some of the world’s largest spiritual organizations, organic brands and universities, each using social media and the web to reach their audience and make the world a better place.

All About A La Carte SEO

Single reticulated giraffe demonstrating a la carte SEO

A La Carte pricing for Search Engine Optimization (SEO) is where a menu of marketing services or products is available to purchase for a fixed price. Customers can select these marketing services based on their size, their budget, and their digital needs just like how they would select dishes off a restaurant’s menu.

What to Write on a Blog Post

The Globe Theater as an example of blog post content strategy

Do you succumb to stage-fright when creating a blog post? Actors take care of nerves with meticulous preparation. We’re here to take care of pre-blog nerves and get you started with SEO & Content Strategy so that your business can flourish on the stage. We’ve developed well-honed topic research methodology so that you always know your lines and find a receptive audience. … Read More

How to Find Great Topics for Blog Posts

Content Strategy Roadmap

How do the best bloggers create content so consistently? Many blog every day and don’t seem to run out of ideas. While there are many challenges to writing blog content, topic ideas don’t need to be one of them. Our team is here to consider your business, your style, your industry, and your customers. We then turn this information into … Read More

The Self Storage SEO Guide – 2022 Edition

SEO for self storage, with kids playing in a cardboard house made out of storage moving boxes

Because self storage facilities serve a customer base that largely lives within a 3 to 5 mile radius, a focus on local search engine optimization (known as Local SEO) may have the biggest impact in attracting new customers.